Located right next to Icheon Termaden, Simmons Terrace offers a refreshing blend of design, culture, and lifestyle in the heart of Icheon.
In 2018, Simmons expanded and relocated its factory in the area. Alongside the new facility, the company unveiled Simmons Terrace, a thoughtfully curated multi-purpose space designed to reflect the brand’s identity beyond just mattresses.
Step Into Simmons Terrace — Where Innovation Meets Design
From the moment you set foot in Simmons Terrace, it’s clear you’ve entered a space unlike any other. The striking contrast of white and blue at the entrance draws your eye, subtly reflecting the brand’s intention to offer a bold and refreshing customer experience.
At the heart of the terrace lies the “Mattress Lab” on the first floor, where visitors can explore and interact with the cutting-edge technologies behind Simmons’ renowned mattresses. This hands-on exhibit allows guests to understand the science of sleep through the lens of innovation and design.
A Journey Through Simmons Heritage — and a Taste of Retro Americana
On the second floor, visitors will find "Heritage Alley", a brand museum that chronicles Simmons' 150-year legacy. This immersive exhibit invites guests to stroll through the company's rich history, tracing its evolution from a pioneering mattress maker to a global sleep innovator.
Follow the staircase down, and you'll arrive at a space simply called “Hotel” — an exhibition dedicated to Simmons’ most luxurious lineup, Beautyrest Black. Designed with 1960s–1970s American retro culture in mind, the space feels like stepping into a stylish, vintage dream.
Beyond the “Hotel,” on the Basement Level (B1), is the Terrace Showroom, where visitors can explore Simmons' current product offerings — from mattresses and beds to a curated selection of furniture. It's a chance to experience the brand not just as a heritage name, but as a lifestyle.
A Café and Market That Complete the Simmons Terrace Experience
Simmons Terrace is also home to two popular spots that have gained attention on social media:
the stylish ECOBOX Coffee, known for its signature brews and design-forward aesthetic, and the vibrant Public Market, offering a curated selection of brunch items, lifestyle goods, and home accessories.
Together, these spaces not only reflect the Simmons brand philosophy but also provide visitors with a welcoming environment to relax, explore, and fully enjoy their time at Simmons Terrace.
Step out from the “Hotel” exhibit or walk behind the Public Market, and you'll discover one of the most iconic views in Simmons Terrace. This open space, often considered a hidden gem, has become a favorite photo spot for visitors.
The scene is striking: beyond the wide stretch of green lawn, the bold orange facade of the Simmons Factory rises in contrast, while the crisp white “SIMMONS” lettering stands out vividly against the blue sky. It’s a composition that blends color, brand identity, and landscape — a perfect moment waiting to be captured.
